Amit Sarda co-founded Soulflower with Natasha Tuli in 2001, building a preservative-free spa and aromatherapy brand that independent trade coverage — including a 2013 YourStory profile — has credited as arriving in the Indian market years ahead of international entrants like The Body Shop and Forest Essentials. In this conversation with Shweta's Talkies, Sarda traces that two-decade arc, from a small clean-beauty label to a brand operating on a global footing. The episode's emotional center is a formative encounter with APJ Abdul Kalam, whose "small aim is a crime" line — drawn from his Vision 2020 youth messaging and later published in his Song of Youth — Sarda credits with reshaping his own sense of ambition at a pivotal early moment in the business. It is the kind of specific, citable turning point that grounds a founder's story in something larger than personal anecdote. Sarda is equally forthcoming about the more unconventional side of running a consumer brand for two decades, describing zodiac-sign-based consumer insight as a genuine, if unusual, data source his team has used to understand how different customers shop — a detail that sits outside the standard founder-interview playbook of funding rounds and growth metrics. Situated within Shweta's Talkies' broader coverage of Indian entrepreneurship and the country's early-2000s clean-beauty and Ayurveda-revival wave, this episode follows Soulflower's founding story alongside the industry-wide reclamation of traditional wellness knowledge as a contemporary commercial category — tracing what it actually takes to build and sustain a brand across changing consumer decades.